Gordon College Continues Niche Direct Admissions Program

WENHAM, Mass., September 14, 2026 — Today, Gordon College confirmed its continued effort in simplifying and streamlining the admissions process for students and families through a partnership with Niche Direct Admissions. Based on the information provided in their Niche profile, qualified students across Massachusetts and the U.S. who meet Gordon’s enrollment criteria will immediately be notified that the College would love for them to join its incoming class.

“We are excited about this opportunity to connect with even more students,” said Thomas Hurley, vice president for marketing and enrollment at Gordon College. “So many of today’s students want a college experience that helps them grow academically, personally, and spiritually, while also giving them the respected credentials that will allow them to take the next steps in their careers. That is exactly the kind of education that Gordon provides, and Niche Direct Admissions helps us reach the students who are seeking it out.”

Direct admissions programs have expanded nationwide and grown in popularity as more forward-thinking colleges like Gordon look to adopt a modernized, student-friendly process. These programs help break down barriers to enrollment, encouraging more students—especially Pell Grant-eligible, first-generation, and underrepresented students—to pursue higher education.

How the Niche Direct Admission program from Gordon works:

One in two college-bound seniors creates a profile on Niche, with tens of millions of people relying on the platform to research and choose their best-fit college. With Niche Direct Admissions, a TIME 2024 Best Inventions winner, students who meet criteria set by Gordon will instantly know their acceptance status, receive scholarship offers upfront, explore detailed information about the school, and begin the enrollment process—all within their Niche account. This program allows colleges like Gordon to expand their reach beyond traditional regions, helping more students discover and connect with institutions outside their home state.

“Niche is changing how colleges connect with students and build their future classes,” said Luke Skurman, founder and CEO of Niche. “Niche Direct Admissions provides admissions teams the tools to deliver the speed, transparency, and personalization today’s students and families expect.”

Through Niche Direct Admissions, Gordon College proactively contacts students who meet basic admissions criteria, allowing them to skip a traditional, time-consuming application process. If a student meets Gordon’s requirements, the College offers conditional acceptance, asks the student to submit a transcript along with a streamlined application, and grants full admission to those who qualify. Once Gordon confirms the acceptance and determines a scholarship offer, the student may submit a deposit and formally enroll, but there is no commitment up until this point.

For students interested in learning more about Niche Direct Admissions, visit: niche.com/about/direct-admissions/

About Gordon College

Gordon College is located on the North Shore of Boston in Wenham, MA and is the only nationally ranked, multidenominational Christian college in New England. Gordon believes students and professionals should be equipped to flourish in an uncertain and changing world, which is why career-focused academics blend with a life-giving faith community to prepare Christians to make a difference with hope and confidence. With over 125 academic programs, Gordon currently serves 1,300 undergraduate and 550 graduate students. For more information visit www.gordon.edu.