Marketing
Overview
Do you find yourself paying attention to the effectiveness of campaigns you come across online? Or maybe you’re looking to better understand what goes into the implementation of a strategic promotional plan.
With a marketing degree you’ll learn how to manage a business while also effectively promoting services, goods and products. Your course track will start with a strong foundation in business basics, expand to include relevant marketing practices like research and strategy, and crystalize with biblical principles to guide your entire business ethos.
Interested in a marketing degree with a stronger creative focus? Check out our Digital Marketing and Communications major.
Why study marketing at Gordon?
Gordon is an Authorized Digital Marketing Institute (DMI) Partner, meaning you’ll receive DMI credentials upon successful course completion giving you a head start on your professional marketing experience.
You’ll also learn from the intentional mentoring of your professors who are marketing and management experts as well as experienced Christians ready to share their wisdom with you. Located in Greater Boston with alumni connections in organizations like Plymouth Rock Assurance, HubSpot, Dana Farber and more, you’ll have access to multiple pathways for internship and career connections.
What can Christians bring to marketing?
What better way to demonstrate faithful leadership than as a marketing manager on mission in the marketplace? With a commitment to authenticity, transparency and human-centered design, Christ-centered marketers can lead their teams in ethical practice while also celebrating their God-given creativity.
| Degree | Bachelor of Arts, Minor |
|---|---|
| Program Level | Undergraduate |
| School | School of Business |
| Program Format | In-Person |
Learn more
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Courses
Marketing Courses
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Degree Options
Experiential Learning
Start building your professional experience with opportunities like:
- Internships at places like Lightmark Creative and Veracross
- The Business Club
- The Tartan
- The Vox Populi
- Gordon College’s student government
- Campus Events Council
Apply to Gordon
Take the first step toward a nationally ranked Christian liberal arts education.
Scholarships
We’re committed to working with you to make college accessible. Explore Gordon's scholarships, which are stackable up to $25,000.
Faculty
Faculty
Nationally recognized, personally focused
Gordon faculty are committed Christians, exceptional scholars and catalysts for transformation—both in their fields and in the lives of the students they teach.
Careers
Life after Gordon
What careers can I pursue with Marketing?
In today’s business environment career opportunities for marketers are broad and deep. Gordon’s marketing curriculum provides you with the critical knowledge you will need and combines it with real-world, practical application opportunities so you can launch your career in marketing or sales. Students who major in marketing at Gordon graduate with a unique perspective that comes from studying a field like marketing through the lens of faith. Your post-graduation plans may include graduate studies or job opportunities like:
- Marketing coordination
- Graphic and web design
- Copywriting
- Public relations
- Social media marketing
- Digital marketing and email marketing
- Event planning
- Content specialist
- SEO specialist
- Creative director
- Brand management
- Product marketing
- Sales
- Account management
- Customer success
“The ECB Department was invaluable in preparing me for life after school . . . [It] pairs a practical knowledge of business with a foundation of how to apply our faith to our work settings.”
Jackson Blue '19
Business consultant, IBM
Ready to get started?
We're here to help! We believe you were made to thrive, and we’re here to give you the tools to do just that. Get in touch with our admissions team to guide you through the process.