Marketing Concentration

Successful companies are built on the skills of their marketing teams. By focusing your business studies in marketing, you’ll mesh your creative bent and analytical stills to discover and meet customer needs. Courses spanning from creative writing to computer programming will prepare you for the gamut of marketing careers. And you’ll simulate real-world challenges by developing mock campaigns for new products from start to finish—including competitor and consumer behavior research, customer engagement strategies, pricing and advertising. 

Why study marketing at Gordon?

Marketing is a highly interdisciplinary—field that blends creative thinking, the arts, economics and behavioral psychology. As you work to determine why people act and purchase the way they do, you’ll better understand how to market to them. Gordon's broad liberal arts context will equip you for all those tasks and teach you how to manage your career in an ever-changing environment. Grounded in a Christian analysis of business culture, you will be ready to respond well to ethical issues and seek excellence in the workplace.

What careers can I pursue with a marketing concentration (business administration major)?

In addition to preparing you for business school and other graduate and professional programs, the marketing concentration is a springboard into a variety of careers in businesses and nonprofits, including:

• Social media
• Public relations
• Market research
• Advertising
• Sales
• Integrated marketing
• Customer relations
• Digital marketing
• Brand management
• Account management
• Product development
• Retailing

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