Marketing Concentration

Successful companies are built on the skills of their marketing teams. By focusing your business studies in marketing, you’ll mesh your creative bent and analytical stills to discover and meet customer needs. Courses spanning from creative writing to computer programming will prepare you for the gamut of marketing careers. And you’ll simulate real-world challenges by developing mock campaigns for new products from start to finish—including competitor and consumer behavior research, customer engagement strategies, pricing and advertising. 

Why study marketing at Gordon?

Marketing is a highly interdisciplinary—field that blends creative thinking, the arts, economics and behavioral psychology. As you work to determine why people act and purchase the way they do, you’ll better understand how to market to them. Gordon's broad liberal arts context will equip you for all those tasks and teach you how to manage your career in an ever-changing environment. Grounded in a Christian analysis of business culture, you will be ready to respond well to ethical issues and seek excellence in the workplace.

What careers can I pursue with a marketing concentration (business administration major)?

In addition to preparing you for business school and other graduate and professional programs, the marketing concentration is a springboard into a variety of careers in businesses and nonprofits, including:

• Social media
• Public relations
• Market research
• Advertising
• Sales
• Integrated marketing
• Customer relations
• Digital marketing
• Brand management
• Account management
• Product development
• Retailing

Learn more about jobs and internships ➔

Like most business administration students, marketing students are encouraged to complete internships to focus their learning and clarify their career goals. Gordon’s location just north of Boston offers a wide range of opportunities in industries such as software technology, retail, healthcare and finance.

On campus, you will be part of a close community of supportive mentors and learners. You may have the opportunity to complete an honors project, do research with a faculty member or work as a teaching assistant. And you can take advantage of student-led opportunities, including:

• Economics and Business Organization: features guest speakers, networking opportunities and annual trips to Boston, New York City or Washington, D.C.
• Investment Club: builds students' in-depth investing knowledge
• American Enterprise Institute (AEI) Executive Council: promotes an understanding of public policy issues and facilitates student trips to Washington, D.C.
• Gordon College Student Association: liaises between students and the administration
• Center for Entrepreneurial Leadership: equips students to initiate new and noble ventures

Global Opportunities

Expand your scope and study economics and business on a global scale. 

• Hong Kong Summer Finance Seminar
• China Studies Institute (Peking University)
• China Studies Program (Beijing, Shanghai, Xian and Xiamen)
• University of Edinburgh School of Business and Economics (Scotland)
• American Studies Program (Washington, D.C.)
• Latin American Studies Program (Costa Rica)
• Australia Studies Centre
• Gordon Global Internships

Related Programs

You may choose to add a second major or a minor to your marketing concentration in the business administration major. Common options are accounting, finance, international affairs, art, music, Christian ministries, communication arts, psychology, sociology, and recreation, sport and wellness.