Marketing

Are you a creative, results-driven communicator with an analytic mind? The marketing world uncovers consumers' needs and creates products or services to satisfy them, all while promoting a brand's or organization's mission. Marketing professionals maintain relationships with their audiences through targeted activities that create, communicate and deliver offerings. If you are interested in pursuing a career in a fast-paced field in need of new voices that are ethical, intuitive and curious, marketing is the path for you. 

Why study marketing at Gordon?

At Gordon we believe that Christians can be impactful and ethical as they thrive in their sales and marketing roles. This integration of faith into our discipline is the foundation of our instructional model. You will be taught and mentored by marketing experts who face head-on the issues confronting Christians as marketers and provide a framework for making solid ethical and business choices. Gordon’s unique focus on skill development and faith integration, combined with our broad liberal arts context, will equip you to bring excellence to your career. Our location on the North Shore of Boston means easy access to hands-on learning and internship opportunities. With alumni connections in organizations like Energy Sage, Plymouth Rock Assurance, Hubspot, New York Life and Dana Farber, you will have access to multiple pathways for internship and career connections. 

What careers can I pursue with a marketing degree?

In today’s business environment career opportunities for marketers are broad and deep. Gordon’s marketing curriculum provides you with the critical knowledge you will need and combines it with real-world, practical application opportunities so you can launch your career in marketing or sales. Students who major in marketing at Gordon graduate with a unique perspective that comes from studying a field like marketing through the lens of faith. Your post-graduation plans may include graduate studies or job opportunities like:

• Marketing coordination 
• Graphic designer
• Copywriting 
• Public relations
• Social media marketing
• Digital marketing 
• Event planning 
• Web design
• Content specialist 
• SEO specialist
• Creative director 
• Email marketing 
• Marketing communications 
• Brand management 
• Product marketing 
• Sales 
• Account management 
• Customer success

Learn more about jobs and internships →