- Undergraduate
- In-Person
Marketing
Overview
Learn how organizations understand their audiences and turn those insights into effective strategies. Gordon College’s marketing degree combines a broad business foundation with focused preparation in marketing research, digital marketing, and strategic decision-making.
As a marketing major, you will examine how businesses identify opportunities and communicate value in a changing marketplace. The Bachelor of Arts in Marketing also helps you develop the professional judgment to approach your work with creativity, integrity, and care for the people you hope to reach.
Interested in a program with a stronger creative and communications focus? Learn more about Gordon’s Digital Marketing and Communications major.
Why earn your marketing degree at Gordon College?
Gordon’s marketing program combines business preparation with applied learning and close faculty mentorship. You will develop practical skills while studying how effective marketing responds to audience needs and changing digital platforms.
As an Authorized Digital Marketing Institute (DMI) Partner, Gordon gives students the opportunity to earn DMI credentials through successful course completion. These credentials can help demonstrate your digital marketing knowledge as you prepare for internships and early career opportunities.
Gordon’s Greater Boston location also connects you with a strong regional business community. Faculty draw from professional experience to help you relate coursework to the marketplace, while alumni connections at organizations such as HubSpot, Plymouth Rock Assurance, and Dana-Farber can support internship and career exploration.
What can a Christian perspective bring to marketing?
Gordon's marketing major prepares you to combine creativity with responsible judgment as you develop strategies that serve organizations and their communities.
Marketing shapes how people understand organizations and make decisions, and at Gordon College, you will consider how faith can guide that influence with honesty and respect for the people your work reaches. In practice, this means communicating clearly and understanding audiences without losing sight of their dignity.
| Degree | Bachelor of Arts, Minor |
|---|---|
| Program Level | Undergraduate |
| School | School of Business |
| Program Format | In-Person |
Learn more
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Courses
Marketing Courses
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Degree Options
Experiential Learning
Start building your professional experience with opportunities like:
- Internships at places like Lightmark Creative and Veracross
- The Business Club
- The Tartan
- The Vox Populi
- Gordon College’s student government
- Campus Events Council
Apply to Gordon
Take the first step toward a nationally ranked Christian liberal arts education.
Scholarships
We’re committed to working with you to make college accessible. Gordon offers a wealth of generous scholarships to lower your cost of attendance.
Faculty
Faculty
Nationally recognized, personally focused
Learn from faculty who bring professional experience and academic expertise into the classroom. Through personal guidance and applied coursework, they will help you understand how marketing decisions take shape within organizations and respond to changing audience needs.
Faculty support continues as you select electives and prepare for professional experience. Their guidance can also help you clarify the direction you want to take after graduation.
Careers
Life after Gordon
What can you do with a marketing degree?
A marketing degree can prepare you to understand audiences and develop strategies that help organizations communicate their value. Gordon’s curriculum connects business knowledge with research and digital practice, giving you a foundation for work across marketing, sales, and communications.
Potential career paths include:
- Marketing coordination
- Graphic and web design
- Copywriting
- Public relations
- Social media marketing
- Digital marketing and email marketing
- Event planning
- Content specialist
- SEO specialist
- Creative director
- Brand management
- Product marketing
- Sales
- Account management
- Customer success
Graduates may enter the profession directly or continue into graduate study. Some specialized and leadership roles may require additional experience, technical skills, or advanced education.
“The [School of Business] was invaluable in preparing me for life after school . . . [It] pairs a practical knowledge of business with a foundation of how to apply our faith to our work settings.”
Jackson Blue '19
Business consultant, IBM