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Business students walk along sidewalk with professor Greg Smith

Marketing

Overview

Do you find yourself paying attention to the effectiveness of campaigns you come across online? Or maybe you’re looking to better understand what goes into the implementation of a strategic promotional plan.  

With a marketing degree you’ll learn how to manage a business while also effectively promoting services, goods and products. Your course track will start with a strong foundation in business basics, expand to include relevant marketing practices like research and strategy, and crystalize with biblical principles to guide your entire business ethos.

Interested in a marketing degree with a stronger creative focus? Check out our Digital Marketing and Communications major.

Why study marketing at Gordon? 

Gordon is an Authorized Digital Marketing Institute (DMI) Partner, meaning you’ll receive DMI credentials upon successful course completion giving you a head start on your professional marketing experience.  

You’ll also learn from the intentional mentoring of your professors who are marketing and management experts as well as experienced Christians ready to share their wisdom with you. Located in Greater Boston with alumni connections in organizations like Plymouth Rock Assurance, HubSpot, Dana Farber and more, you’ll have access to multiple pathways for internship and career connections. 

What can Christians bring to marketing?  

What better way to demonstrate faithful leadership than as a marketing manager on mission in the marketplace? With a commitment to authenticity, transparency and human-centered design, Christ-centered marketers can lead their teams in ethical practice while also celebrating their God-given creativity. 

Program Information
Degree Bachelor of Arts, Minor
Program Level Undergraduate
School School of Business
Program Format In-Person

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Courses

Marketing Courses

The Marketing major includes both foundational business coursework and focused preparation in the field of marketing. Students build a broad understanding of business through courses in accounting, economics, finance, and management. Building on Principles of Marketing, students take a dive deep into marketing strategy, research, and practice, with an emphasis on digital marketing and the way today's businesses really work.
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Experiential Learning

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Scholarships

We’re committed to working with you to make college accessible. Explore Gordon's scholarships, which are stackable up to $25,000.

Scholarships

Faculty

Faculty

Nationally recognized, personally focused

Gordon faculty are committed Christians, exceptional scholars and catalysts for transformation—both in their fields and in the lives of the students they teach.

All School of Business Faculty

Headshot of Professor Greg Smith

Greg Smith

Associate Professor in the Practice of Business and Marketing

Sheryl Sleeva

Sheryl Sleeva

Professor in the Practice of Entrepreneurship and Innovation

Mandy Liu

Mandy Liu

Assistant Professor of Economics

Careers

Life after Gordon

What careers can I pursue with Marketing?

In today’s business environment career opportunities for marketers are broad and deep. Gordon’s marketing curriculum provides you with the critical knowledge you will need and combines it with real-world, practical application opportunities so you can launch your career in marketing or sales. Students who major in marketing at Gordon graduate with a unique perspective that comes from studying a field like marketing through the lens of faith. Your post-graduation plans may include graduate studies or job opportunities like:

  • Marketing coordination
  • Graphic and web design
  • Copywriting
  • Public relations
  • Social media marketing
  • Digital marketing and email marketing
  • Event planning
  • Content specialist
  • SEO specialist
  • Creative director
  • Brand management
  • Product marketing
  • Sales
  • Account management
  • Customer success
Jackson Blue

“The ECB Department was invaluable in preparing me for life after school . . . [It] pairs a practical knowledge of business with a foundation of how to apply our faith to our work settings.”

Jackson Blue '19
Business consultant, IBM

Explore Career Options

Ready to get started?

We're here to help! We believe you were made to thrive, and we’re here to give you the tools to do just that. Get in touch with our admissions team to guide you through the process.

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