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Sport Management

Sport Management

You live for sports: playing sports, watching sports and the business behind every team, every game and every trade. The sports industry is a broad and diverse field including college and high school athletics, professional sport, international sport, community-based sport and recreation, event and facility management, sports media, sports law, sports analytics, sales, community relations, finance, and sports marketing. Sports management is ideal for those who want to combine their love for sports with their business acumen and management skills. A concentration in sport management provides leadership, business, operations and analytical training skills in a sports industry context.

Why study sports management at Gordon?

At Gordon, you’ll gain wide industry exposure while developing your own management style—all within the liberal arts context, which offers additional depth and breadth to make you a versatile employee. With over 20 varsity teams on campus, Gordon College is an NCAA Division III school with a thriving and dynamic athletic community. Surrounded by some of the nation’s top sports teams, in addition to a robust academic faculty with years of business experience, Gordon is a unique setting to fuse your passion for sports, your faith and your knack for business.  

There are countless opportunities for mentorship and a strong alumni network for internships and professional connections. Learning within the broader Christian liberal arts context, you’ll gain a deep understanding of a holistic approach to business management and leadership as you serve your stakeholders. 

What can I pursue using my business management major with a sports management concentration?

In addition to preparing you for graduate study in sport management and related fields, the sport management concentration is a springboard into a variety of careers in sports businesses and nonprofits, including:

  • Athletic Director / Athletic Administrator
  • Campus recreation director 
  • Chief financial officer 
  • Community relations director 
  • Director of operations
  • Executive Director of non-profit and community sports organizations
  • Events manager 
  • Facility director 
  • General manager
  • Marketing director 
  • Media program associate
  • Player development / Player personnel 
  • Player services associate
  • Recreation Coordinator 
  • Sports agent
  • Sports information director
  • Sports lawyer 
  • Sportswriter / Blogger
  • Sports data analyst


For more information, contact:

Kristen Cooper
Department chair

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