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Sport Management Concentration

Do you have a passion for sports? Athletes are not the only important people in the sports industry! It is a broad and diverse field including high school and college athletics, physical education, wellness and fitness, psychology, community recreation, media, law, data analytics, sales, finances, marketing and, yes, professional athletes. The sport management concentration within the business administration major will give you tools to know the cultural and business impact of the sports industry, develop your skills and turn your passions into a career.

Why study sport management at Gordon?

The sport management concentration will help you gain tangible business skills relevant to the diverse areas of sport management. You’ll gain wide industry exposure while developing your own management style—all within the liberal arts context, which offers additional depth and breadth to make you a versatile employee. All courses are taught within a framework of the Christian faith, showing how the gym, field, court, office and studio can be used to live out the gospel. At Gordon, you’ll be just 25 miles from Boston, home to major professional sports franchises (and you’ll be encouraged but not required to become a Boston sports fan).

What careers can I pursue with a sport management concentration (business administration major)?

In addition to preparing you for business school and other graduate and professional programs, the sport management concentration is a springboard into a variety of careers in businesses and nonprofits, including:

  • Athletic director / Athletic administrator
  • Athletic trainer
  • Assistant producer
  • Coach
  • Events coordinator
  • Fitness instructor
  • General manager
  • Media program associate
  • Player development / Player personnel
  • Player services associate
  • Recreation coordinator
  • Sports agent
  • Sports information director
  • Sportswriter / Blogger
  • Sports marketer
  • Sports data analyst
  • Video technician

Learn more about jobs and internships ➔


Like most business administration students, sport management students are encouraged to complete internships to focus their learning and clarify their career goals. Gordon’s location just north of Boston offers a wide range of opportunities in areas such as coaching, marketing, sales and finance.

On campus, you will be part of a close community of supportive mentors and learners who are here to help coach you through the process of pursuing your calling. You may seek student employment with Gordon Athletics (working closely with Gordon’s 19 varsity sports and 10 intramural teams), complete an honors project, conduct research with faculty members or work as a teaching assistant. To be more involved, you can take advantage of many student-led opportunities, including:

Rec IM: coordinates a variety of opportunities in recreation and organized sport

Economics and Business Organization: features guest speakers, networking opportunities and annual trips to Boston, New York City or Washington, D.C.

Gordon College Student Association: liaises between students and the administration

Center for Entrepreneurial Leadership: equips students to initiate new and noble ventures



For more information, contact:

Kristen Cooper
Department chair

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