Strategic Communication Concentration

The right message is essential to the success of a brand or business. Through the strategic communication concentration at Gordon, you will gain an enhanced knowledge of communication to impact public relations, the perception of a brand and the ethos of a business. Design brand strategies, sharpen your presentation and public speaking skills, create compelling content and find solutions to real-life communication challenges on behalf of clients. Through the lens of your faith, refine your communication arts degree with an intensive focus on messaging and strategy that meaningfully impacts society. 

Why study strategic communication at Gordon?

At Gordon communication arts is housed in our Fine Arts Division—and that’s important. We value the art of visual storytelling—the act of living a story, not just telling one. This means you’ll gain experience working with a range of media, including print, digital and film. Thanks to Gordon’s low student-to-faculty ratio, you will be mentored by highly experienced faculty who will prepare you for excellence and meaning in your work. In addition to an excellent classroom experience, you can learn through experiences like internships, campuswide competitions and student clubs. After graduating you’ll join a network of connected alumni who live their faith and excel in their careers.    

Our goal at Gordon is for you to become confident in who God made you to be, prepared with the tools to make a positive impact through your work. 

What careers can I pursue with a communication arts major and a strategic communication concentration?

After completing your degree with a strategic communication concentration, you can look forward to having in impact in career paths that include:

• Public relations specialist
• Media planner
• Social media manager
• Web content manager
• Brand manager
• Editor 
• Advertising
• Marketing
• Event planning

Learn more about jobs and internships →