Logos and Brand Standards
This page outlines the rules and framework that regulate our design materials and how they should be displayed.
Editorial Style Guide
This guide's purpose is to encourage consistency in the College's official Web-based and print communications.
When does your work need approval?
tips & guidelines
Tips for Departmental Web Content
Social Media Guidelines
photography & video
Public use photos
Portfolio photo catalog (log in required)
Photo release form
College photography policy
Video production policy
When does College Creative need to be involved?
Everyone at Gordon participates in telling our story. To help prevent redundancy, steward resources and maintain consistency, some things need to be approved by College Creative. When are approvals needed?
- All written communications going off-campus and seen by more than 50 people must be proofed by editorial services.
- Materials with the Gordon logo produced by a third party organization must receive approval from the Design Center. This includes electronic as well as printed material.
- Any use of the logo not explicitly allowed in these guidelines must be approved by the Design Center.
- To produce materials with outside vendors and not through the Design Center, you must receive prior approval from the Office of College Communications and Marketing and the Design Center.