Brand Overview
Our brand is our being. It’s our personality, perception, influence and reputation all bundled together—it’s what people see when they see Gordon. Our updated brand visuals and message provide a consistent, compelling story based on our students’ ambition to becoming thriving contributors to society. These resources are designed to help you, a member of the Gordon community, share and embody the Gordon story well.
Marketing Logo
A bold and streamlined logo for promotion and marketing
The marketing logo is less-abstract and easier to read at small sizes and dovetails with our recently articulated brand story.
It communicates Gordon’s Christian faith foundation through our campus landmark, the chapel; highlights our coastal location; and nods to the hope and potential our graduates bring to the world.
Stylistically, it reflects Gordon’s warm community of growth, challenge and support through a more adventurous, down-to-earth and personal approach.
Institutional Seal
The College’s seal represents our heritage, values and quality.
It is intended for formal contexts where it serves as a badge of quality. The seal should be used on its own, rather than arranged with “Gordon College” as a title.
Athletics Mascot
The Lion Rampant is the official logo for the Fighting Scots and the basis for our school mascot. It draws from Gordon's Scottish heritage and reflects the energy and competitive spirit of our athletes.
Messaging Framework
Our tagline serves as the tip of the iceberg for the messaging framework, which centers the student and their ambition to become a thriving contributor to society.
Learn to thrive
A Christian college where you are known, grown and prepared.
-
Academics that
build a career
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Experiences that
build confidence
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Christian community that
builds character
Brand Position
New England's top Christian college
Learn to thrive works in two ways. First, students are being equipped to thrive during their time at Gordon; they are gaining the tools they need to flourish in their career and community, and to have hope in the face of a changing world. But it also elevates the academic experience, which is crucial to both students and parents, and suggests that perhaps thriving can’t be fully realized without being challenged; students are learning in order to thrive.
Color Palette
Primary Colors
Gordon’s color palette is grounded in our historical blue, with cyan as the primary highlight. A range of secondary colors are inspired by our coastal New England location and historical ties.
Gordon Blue | 100-69-7-30 | #014983 | PMS 294C
Scottie Cyan | 100-0-0-0 | #00AEEF | Process Cyan
Color Palette
Secondary Colors
Snow Day
15-0-0-0 | #D5F0FE | 15% Cyan
Nautical Red
0-75-59-0 | #FF5D53
Barrington Gold
0-30-100-0 | #FDB913 | PMS 130C
Sea Spray
22-0-24-0 | #C7EFCF
Night Marsh
86-29-21-75 | #023947
Typography
PRIMARY FONT
Gotham
Gordon College in Wenham, MA.
Gordon’s primary font is a strong and clear san-serif that works in a wide variety of contexts.
SECONDARY FONT
Amster
Gordon College in Wenham, MA
A serif font that compliments Gotham with some added personality and flair to build off Gordon’s clean and modern aesthetic. Intended for use on headlines, callouts and accents.
Representing Gordon’s brand
Everyone at Gordon participates in telling our story. To help prevent redundancy, steward resources and maintain consistency, some things need to be approved by Brand Marketing. When are approvals needed?
- All written communications going off-campus and seen by more than 50 people must be proofed by editorial services.
- Materials with the Gordon logo produced by a third party organization must receive approval from Brand Marketing. This includes electronic as well as printed material.
- Any use of the logo not explicitly allowed in these guidelines must be approved by Brand Marketing.
- To produce materials with outside vendors and not through Brand Marketing, you must receive prior approval from Brand Marketing.
Contact Brand Marketing
The best place to start is typically by emailing [email protected], but you can direct editing requests, web questions and Bell story ideas to the respective email addresses below or call us at 978.867.4259.