Campaign Monitor 101

Campaign Monitor provides some great resources. We'll start your orientation with this series of videos to teach you to make the most of Campaign Monitor’s powerful features.

We recommend that you run through the whole Campaign Monitor 101 series. If you're looking to brush up specific skills, here are a few fequently referenced videos from that series:

• Introduction
• List and Subscriber Management
• Creating an Email Campaign
• Testing and Sending an Email Campaign
• Personalization and Dynamic content
• Automation
• Transactional Emails
• Reporting and Insights
• Improving Email Deliverability with Authentication
• Next steps

You can also access detailed help resources on all of these topics a any time by clicking “Help” in your Campaign Monitor account. 

Other resources that could be helpful in developing an email strategy and refining your message and delivery:

• Email Academy
• Campaign Monitor Marketing Resources Hub
• Designing High-Performing Email Campaigns
• Writing a High-Performing Email
• Harness the power of email personalization
• How to Deal with Common Email Marketing Mistakes
• Email Marketing in the Mobile Era
• Common Copywriting Errors and How to Avoid Them
• 10 Email Marketing Do’s and Don’ts
• 10 Tips to Optimize Your Calls to Action
• Write effective headlines
• Make use of pre-header text
• Writing effective subject lines
  • TIps from Mailchimp
  • Tips from Addthis
  • Tips from Hubspot
  • TIps from Campaign Monitor
• Tools
  • Headline Analyzer

• Gordon's final checklist for quality control