Most College communications deliver information. They are most effective when crafted in a direct, uncluttered style.
The strategies below will help.
that you can attend.
The tour guide will meet
the seminar participants outside the hotel.
Do not use contractions in communications from the President's Office, or formal pieces such as development letters and official reports.
Contractions are acceptable in less formal College writing such as alumni materials; press releases; letters to faculty, staff and students; and admissions material.
The broad audience that receives many College communications may have little baseline knowledge of your subject. Use words nearly any reader could understand.
Review your writing. If a sentence has a bumper crop of internal punctuation, rearrange words so less punctuation will be required.
Under Emmanuel Krivine, Mr. Obenhorn performed a piece by Liszt, the Concerto in E flat, with the Leipzig Gewandhaus Orchestra.
Mr. Obenhorn performed Liszt's Concerto in E Flat with the Leipzig Gewandhaus Orchestra conducted by Emmanuel Krivine.
Use the past, present and future tense unless a more complex verb form is essential.
The tour guide will
be meet ing seminar participants outside the hotel.
Gordon's general rules of thumb are to use a hyphen
preexisting pre-existing the twentieth century novel the twentieth-century novel
Substituting they is sometimes an option, but it can introduce noun-verb disagreement. If possible, revise to eliminate the need for he and she, or he/she.
In sentences that resist a solution, College style is to opt for he and she / he or she.
Essays, feature articles, and creative nonfiction in Gordon's publications and blogs are very different forms of writing, and may employ extended introductions and a range of literary devices. When writing these, it is not essential to employ all the strategies mentioned above. However, please should follow the styles laid out elsewhere in this guide.
Gordon Athletics web pages, news releases and other materials will be crafted in an informal, athletics-specific writing style. However, they should follow the styles elsewhere in this guide.
Formal communications such as letters and invitations sent by the offices of the President, Provost, the Development Office and some other departments may include honorifics, personal titles, and formal phrasing rarely used in other College communications. They should follow the styles laid out elsewhere in this guide.
Faculty members and students undertaking scholarly writing will need to adhere to style points set out in other style manuals specific to their academic fields. The Gordon College style guide applies specifically to College website content and PR and marketing writing, and does not presume to dictate how professors and others should go about scholarly work, creative writing, or other literary pursuits.
When such a reference is called for, inquire about the preference of the person you are writing about. If this is impractical, use the terms below.
Asian Asian American African American Latino Native American
Here are some strategies. You can find many others on the Internet.
Each student must register for his or her classes by Sept. 12.
Students must register for classes by Sept. 12.
Everyone knows he should improve his study skills.
Every student knows it is important to improve study skills.
A sociologist has to be aware of his own biases.
Awareness of personal biases is critical for sociologists.
Various translations of the Bible use pronouns quite differently. Writers should consider their audience when selecting a translation to quote from. (Gordon does not endorse any "official" version.) Spell out the name of the version after the passage, in parentheses, whether it is integrated into a paragraph or stands alone as a separate block of copy. If it appears in a paragraph, put the Scriptural passage in quotation marks. The passage and the name of the version should appear in normal body type (not italicized or boldfaced).
Here are examples of translations of Romans 2: 6–8:
If a man's gift is prophesying, let him use it in proportion to his faith. 7 If it is serving, let him serve; if it is teaching, let him teach; 8 if it is encouraging, let him encourage; if it is contributing to the needs of others, let him give generously; if it is leadership, let him govern diligently; if it is showing mercy, let him do it cheerfully. (New International Version)
We have gifts that differ according to the grace given to us: prophecy, in proportion to faith; 7 ministry, in ministering; the teacher, in teaching; 8 the exhorter, in exhortation; the giver, in generosity; the leader, in diligence; the compassionate, in cheerfulness. (New Revised Standard Version)
So if God has given you the ability to prophesy, speak out with as much faith as God has given you. 7 If your gift is serving others, serve them well. If you are a teacher, teach well. 8 If your gift is to encourage others, be encouraging. If it is giving, give generously. If God has given you leadership ability, take the responsibility seriously. And if you have a gift for showing kindness to others, do it gladly. (New Living Translation)
Provost's Film Series
Conversations with the President
Homecoming and Family Weekend
Faith Seeking Understanding
Herrmann Lectures on Faith and Science
Notes Along the Way
"Investing in an Unpredicable Economy" "From My Book: Installations by Jay Walker"
"How Great Thou Art" "Stuff You Missed in History Class: Emu War of 1932"
Elf Working White Noise The Tartan Nixon in China
Bruce Herman's Golgotha Stuff You Missed in History Class Caspian's Walking Season
In all of the above, capitalize:
Twenty-first-century Views of Marriage "The Civil War in the Mid-Atlantic States"
If the title of a published work (e.g. the title of a book, play, or film) varies from the style laid out above, reproduce exactly the official title, with its variant punctuation, capitalization, spelling and/or spacing.
"QU4RTETS" (art exhibition)
The Education of H*Y*M*A*N K*A*P*L*A*N (book)
Some once-fresh words and phrases are tired; see below for a few of them. Let's give them a rest. Restructure a sentence, if necessary, to find a better way to express your thought.
at the end of the day
be that as it may
|it is important to note that . . .