Steve Strombeck

About:

Dr. Steve Strombeck is a Professor of Marketing who focuses on Services Marketing, Branding, and Asian Business Practices. In these areas, he has published several peer-reviewed articles in leading academic journals such as the Journal of Services Marketing, Managing Service Quality, and Asia Pacific Management Review. His industry experience is mostly in commercial real estate. But since 1994, he has worked for a variety of different companies as a consultant. Some of his larger clients include United and American Airlines, Starbucks, Zee Medical Corporation, Starbucks and 7-11 Corporation.

For the last 24 years, Dr. Strombeck has been teaching Marketing and Business courses at Christian universities. He has worked at two universities in Taiwan, one in South Korea and five in the U.S.  Since 2000, Dr. Strombeck has been organizing, and leading study abroad programs for business school students. These “on the road” programs combine a global course curriculum with boardroom executive meetings, manufacturing/facility tours, cultural excursions, and marketplace discipleship. Sponsors for these trips have included: L’Oreal, Coca-Cola, Credit Suisse, FedEx, J&J, SK Telecom, Hyundai Motors, VW, Nestle, DHL, Samsung, Philips Corporation, Acer, IBM, Panasonic, Citibank, and Lenovo.

Dr. Strombeck holds a B.A. in Economics and Business from Westmont College, an MBA from Pepperdine University, and a Ph.D. in Marketing from the University of Mississippi.