Vice President for Marketing and Strategic Communications
Rick Sweeney, who served as the first director of communications at Gordon College, returned to the College in November 2010 as the new vice president for marketing and strategic communications. His primary role includes overseeing college-wide integrated brand marketing strategies for Gordon’s nationally recognized student programs, academic disciplines and institutional distinctions.
Sweeney has more than 18 years experience managing award-winning marketing and communications programs in higher education, after previously working in corporate communications at Liberty Mutual. After serving as Gordon’s director of communications from 1995 to 2001, he worked at Cornell University as the director of marketing and communications for the Johnson Graduate School of Management. Most recently he was executive director of advancement communications and marketing at Boston College and worked as an independent marketing and communications consultant. Sweeney has led branding and strategic marketing initiatives in print, media and online; his video projects at Cornell earned a gold Davey Award in 2007 and a Telly Award in 2004. In 2013, Sweeney and his team won a Gold Award from Education Digital Marketing for the microsite introducing Gordon's new brand tagline (livesworthleading.org), and a Bronze Award for digital video (the One Student's Story series).
Sweeney holds a B.A. in English from Gordon and an M.S. in mass communication from Boston University.