Strategic Plan Highlights

I. PROCLAIM GORDON’S MISSION, ENGAGE GORDON’S PARTNERS 

• Enhance Gordon’s place in the intellectual landscape. 
• Develop and implement an effective marketing plan by April 2011.
• Achieve recognition as a leader in stewardship and sustainability. 
• Partner with organizations and leaders in the community.
• Revitalize relationships with parents, alumni, churches and donors.

II. PURSUE EXCELLENCE IN OUR EDUCATIONAL PROGRAMS

• Maintain excellent liberal arts education with innovative teaching and alertness to interdisciplinary frontiers. 
• Bolster student ambitions in social entrepreneurship and vocation (2012).
• Nurture and sustain commitment to the sciences.
• Expand and leverage role as global education leader. 
• Affirm and expand Gordon’s leadership role as a place of innovation and courage in the arts.
• Enrich students’ experience through mentoring and advising.
• Encourage Christian character and spiritual formation.
• Strengthen athletics programs with emphasis on character and drive for competitive excellence.
• Identify and retain top talent in faculty, staff and administration who meet objectives for mission, quality and diversity (2012).
• Measure performance (institutional and human resource) against strategic goals, accreditation standards, operational priorities and benchmarks.

III. BUILD A STRONG FINANCIAL FOUNDATION FOR THE COLLEGE 

• Implement an effective recruitment plan to maximize the number of qualified students.
• Develop a competitive financial aid program to maintain access. 
• Implement an effective fund development plan in 2011 which includes a comprehensive capital campaign to be undertaken by 2013.
• Improve planning, debt and budget management to provide financial stability.
• Develop and maintain quality facilities and equipment.
• Use technology to sustain campus operations, enhance decision making, and meet student expectations.

IV. ADVANCE MISSION AND EXPAND MARKET WITH INNOVATIVE PROGRAMS

• Strengthen infrastructure in order to expand Gordon’s circle of learners. 
• Nurture and expand graduate programs. 
• Launch several specific initiatives to reach new learners and increase revenue.