Research shows online reputations matter
Research commissioned by Microsoft in December 2009 as part of Privacy Day found that 79 percent of United States hiring managers and job recruiters surveyed reviewed online information about job applicants.
Highlights of the study’s findings include:
- The recruiters and HR professionals surveyed are not only checking online sources to learn about potential candidates, but they also report that their companies have made online screening a formal requirement of the hiring process.
- Of U.S. recruiters and HR professionals surveyed, 70% say they have rejected candidates based on information they found online. Though not as frequently, respondents from the U.K. and Germany report the same trend.
- Recruiters and HR professionals surveyed report being very or somewhat concerned about the authenticity of the content they find.
- In all countries, recruiters and HR professionals say they believe the use of online reputational information will significantly increase over the next five years.
- Positive online reputations matter. Among U.S. recruiters and HR professionals surveyed, 85% say that positive online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent.
What can you do?
Tom Hackelman recommends that you Google yourself on a regular basis to find out what is out there on you. Other things include setting up a Google Alert, creating your own positive presence, be cautious with what you post on social networking sites, and consider joining a professional networking site like LinkedIn as you start looking for employment.