Gordon College logo

Logos and Brand Standards

Our brand is more than our logo. It’s personality, perception, influence and reputation all bundled together—it’s what people see when they see Gordon. A clean, centralized, consistent identity builds strength around a brand. These guidelines are designed to help you, a member of the Gordon community, maintain the integrity of Gordon's brand.

CONTENTS:

LOGOS

The Gordon College logo was created to help communicate the respected heritage of the College as well as its dynamic future. These guidelines are designed to help everyone participate in building a strong, positive image for Gordon College. In order to maintain consistency and professionalism as we use our logo, a few simple guidelines should always be followed.

General guidelines:

  • Treat the logo, seal and wordmark as artwork. They should not be altered, except for proportionally in size/scale.
  • Maintain legibility when reversing the logo out of color, patterned or photographic backgrounds.

When are approvals needed?

  • All written communications going off campus and seen by more than 50 people must be proofed by editorial services.
  • Materials with the Gordon logo produced by a third party organization must receive approval from the Design Center. This includes electronic as well as printed copy.
  • Any use of the logo not explicitly allowed in these guidelines must be approved by the .
  • To produce materials with outside vendors and not through the Design Center, you must receive prior approval from the Office of College Communications and Marketing and the Design Center.

Seal

The seal was officially adopted in 1904 as an expression of the College’s commitment to Christ.
The seal is used as a graphic element or watermark in conjunction with the watermark or primary logo.

Primary Logo

The logo features the College seal, an emblem that is significant to both our students and alumni, reflecting the singular heritage of the College. The type reflects the forward thinking, work and service of the faculty, staff, students and alumni. The Gordon College logo should be treated as artwork and the space between the shield and wordmark should never be manually adjusted.

Below are logo files available for download. The JPG files are for use on a white background, and the PNG files are for use on a colored background.

Logo Arrangements / Logo States
 

centered in white

Centered in white
for use on dark backgrounds only​
Download .png ➔

Left-aligned black

Left-aligned in black
Download .png ➔
Download .jpg ➔

Left-aligned white

Left-aligned in white
for use on dark backgrounds only​
Download .png ➔

Left-aligned white

Horizontal in white
for use on dark backgrounds only​
Download .png ➔

Wordmark

This version is used in a few instances in which the final size is too small, such as in small digital applications. If you need assistance or additional variations on the logo not presented here, please contact the .

Logo Arrangements / Logo States
 

Wordmark centered in white

Centered in white
for use on dark backgrounds only​
Download .png ➔

Wordmark left-aligned black

Left-aligned in black
Download .png ➔
Download .jpg ➔

Wordmark left-aligned white

Left-aligned in white
for use on dark backgrounds only​
Download .png ➔

Clear zone / Clear space

The Gordon College logo should always be situated in a clear, readable location.
When used in either state (wordmark or lockup with seal) it should be allowed at least .25 inch of clear space on all sides.

When used in its wordmark state, it should be allowed at least .25 inch of clear space on all sides and may be accompanied by a seal, which may/may not bleed off the piece.

Logo Size Restrictions

The Gordon College logo can be scaled down to one (1) inch in width in both the seal and wordmark versions if necessary. Such a small size should only be used with proper printing to ensure readability. If such a small size is not absolutely necessary, a minimum size of 1.25 inches is suggested.

Logo Color

The coloration of the Gordon College logo is an essential element in maintaining recognizable tone and look for the identity. Consistent use of color enhances the strength of the identity. Extreme choices are provided, but they are very specific. The primary colors for the Gordon College logo are the Gordon College blue, black and white. If the white logo is used, it must be reversed out of one of the Gordon College approved colors or overlayed on an appropriately colored photo.

Logo Color on Photography

The Gordon College logo can be used over a photographic background. The examples below show which colors work best on a dark image and which colors are most successful on a light image. These examples should be used as general guidelines for logo color usage over an image, but final color choice should be based on legibility of the Gordon College logo.

Be sure to use the Gordon College logo over an image only if it is clear and readable. The clear presentation of the Gordon College logo is essential to maintaining professionalism and readability.

Inappropriate uses of the logo

Do not remove parts of the logo

Do not remove parts of the logo.

Do not stretch, condense or distort the shape of the logo.

Do not stretch, condense or distort the shape of the logo.

Do not add additional type to the logo.

Do not add additional type to the logo.

Do not create other logos using the primary logo, seal or wordmark.

Do not create other logos using the primary logo, seal or wordmark.

Do not add colors to individual elements.

Do not add colors to individual elements.

Do not enlarge the seal or edit any part of the logo.

Do not enlarge the seal or edit any part of the logo.

Do not rearrange the logo elements.

Do not rearrange the logo elements.

Do not outline the logo.

Do not outline the logo.

Do not add a drop shadow or other visual effect.

Do not add a drop shadow or other visual effect.

Do not use gradients, overlays or other color effects.

Do not use gradients, overlays or other color effects.

Do not use a color that doesn't stand out from the background.

Do not use a color that doesn't stand out from the background.

 

COLOR PALETTE

Example of Gordon's colors

The Gordon College color palette is made up of a primary blue that can be accompanied by color(s) from a secondary palette. Download the full color palette ➔

We have also compiled a collection of on-brand t-shirt colors for when groups on campus order t-shirts from a vendor. Here is our t-shirt color guide which shows the approved color choices for a few different brands of shirts.

TYPOGRAPHY

Gordon College uses two typefaces: Gotham and Whitman. There are a number of different weights available in both fonts to allow for flexibility and differentiation. Gotham is the font used for the Gordon College logo, subbrands and text. Whitman is an alternative choice to use in combination with Gotham for subtitles, etc., when needed. These typefaces—or their system alternates—must be used in all communication products.

Gotham

System alternates: Century Gothic, Arial, Helvetica
Application: Headlines, subheads, body text

Example Gotham

Whitman

System alternates: Times New Roman
Application: Body text

Example of Whitman